Uber Eats Super Bowl

Year

2026

Client

Uber Eats

Description

I worked on the hugely ambitious Uber Eats Super Bowl 2026 commercial, where users could order their own ad through the Uber Eats app. We built an automated rendering solution that took the thousands of possible ad combinations and generated each as its own asset, ready to be served directly to the customers in real time.

The project won the Grand Prix for Media at Cannes Lions 2026.