INEOS

I designed a comprehensive suite of static and motion templates for use across paid media and social placements.

The templates had to support multiple languages, merge two separate designs and layouts into one, and respect social safezones wherever needed. They also had to adapt automatically as elements were toggled on or off, with text resizing to fit any length.

Built in After Effects, all of this had to be compatible with Lightspeed, DEPT®’s proprietary cloud automation engine. It was achieved through a responsive design system driven by expressions and controls like dropdown menus and checkboxes.

Each photo of the car was processed through a custom AI-powered tool that detected its focal point and fed that back to the system, so the template could crop and frame the shot to fit the available space without overlapping other elements. This ran live at render time, across thousands of assets produced every month.