Uber Eats You’ve done enough

I designed and built a series of static and motion templates for paid media, social, and digital out-of-home (DOOH) displays.

Around 40 different sizes and placements were required, so rather than building each into its own template, we made full use of custom responsive layouts inside After Effects. Using expressions, I built a base template that reacted to the composition size, repositioning and resizing elements accordingly.

At render time, the base template pulled the relevant data from a Google Sheet and our AWS cloud storage and resized itself to the correct specification for each placement in real time. That meant maintaining one base template instead of 40+ separate ones — allowing for fluid creative development and last-minute client feedback with no friction.